Most travelers have diverse perceptions when they begin to browse through a long list of lodging options. They typically start filtering these selections based on various aspects such as amenities, location, size, etc. These perceptions transform into defined terms once the guest books the desired listing, as the confirmation received via email serves as a contract between the guest and the host.

The real differentiation between a smile on the face of your guest when they first arrive at your place and the unpleasant feeling of frustration lies in how the host presents the details of the listing accurately on the online platform.

Listing photos should always match the written description. Misleading listing details sometimes occur unintentionally, but the result remains the same in terms of guest expectations. Portraying the booked listing accurately depends on how precisely the owners present the details of their properties. For example, a huge TV is vastly different from a 55” TV, and a few minutes' commute from the nearest grocery store is definitely not the same as a 20-minute drive.

Providing comprehensive listing details is the most effective way to reach potential guests, increase listing visibility, and improve booking rates. For instance, stating 'both airports are near to the house' is not as informative as specifying that Bush International Airport is a 35-minute drive during rush hours, while Hobby Airport is 40 minutes away during the same times. This makes a big difference!

Make it easy for travelers to find your listing by using precise words that distinguish your property among others. Guests often search for a specific house size, a special set of amenities, or a family-themed rental that suits individuals looking for a 'home away from home.'

Hosts should view the listing from the same perspective as the guest. Tailoring the portrayal of listing details will improve booking rates and significantly increase revenues.